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So You Want Whiter

Two out of five Asian women feel they can be more attractive
by having a lighter skin tone. In the Philippines, one out of two women use
whitening products.

While we espouse that we should be proud of our natural skin
tone, who are we to judge someone who wants a lighter complexion? We develop
products and services designed to even out skin discolorations. What will work
for skin discoloration will also work to whiten skin, which has the bigger

What the market wants is fast and permanent skin lightening.
These are unrealistic expectations that could lead to disastrous results.

When formulating a product, our number one consideration is
safety. We use only ingredients that are proven safe. Then we engineer these
whitening actives to enhance their efficacy. We also use advanced encapsulation
technology to ensure long term stability.

Below are the five whitening ingredients that have passed
our screening for safety and efficacy:

Glabridin from
Licorice Root Extract
Two decades ago, we developed the trailblazing Godiva
natural skin care products, the first to use glabridin from licorice extract as
whitening active. Then, 40% glabridin was the best that can be achieved. Now,
we have 90% glabridin, which we nano-encapsulated for really amazing results.

Arbutin is a plant-derived hydroquinone, extracted from
bearberry, cranberries, blueberries, wheat, and pears. The mild effect of
arbutin is attributed to the controlled release of hydroquinone. Arbutin is
present in two (2) forms, namely alpha and beta-arbutin. Alpha-arbutin offers
higher stability and efficacy compared to the beta form.

Vitamin C
Vitamin C has been clinically tested extensively and showed
excellent antioxidant, anti-inflammatory, and anti-acne properties. It also
lightens skin and protects against sun damage. Vitamin C is notoriously
unstable and cannot be used in creams and serum. The stable ester form of
Vitamin C is the ingredient used instead.

This is probably the most popular whitening ingredient
nowadays. Combined with Vitamin C, glutathione is taken as a food supplement, and
IV pushed. For creams and lotions, we have nano-encapsulated glutathione to
make it stable and small enough to penetrate the skin.

Any whitening regimen requires exfoliation to improve
efficacy. Retinol is the milder version of tretinoin, the gold standard of
dermatologist for exfoliation. Retinol is converted slowly into tretinoin upon contact
with our skin. We used advanced technology to produce time-released encapsulated
retinol. This vastly improves mildness yet provides consistent results.


One can aspire to regain one’s original skin tone. There’s
nothing wrong with that. Check the part of your skin that is not exposed to the
sun. That is your real color. To attain that, always wear sunscreen everyday,
and avoid unnecessary sun exposure. Use only proven safe and FDA registered
products. Avoid products promising magic results and miracles but are not safe
to use.

DERMAX NanoWhite Intensive Underarm Cream
with Retinol plus Glabridin, Alpha-Arbutin, and Vitamin C

This article appeared in The Manila Bulletin Main Section, page 9 on April 28, 2015. The author is Fred Reyes, a cosmetic chemist and scientist, and the CEO of DERMAX and SkinStation, two leading skin clinic chains in the Philippines. He was awarded the Outstanding Professional in Chemistry in 2011 by the Professional Regulations Commission (PRC).
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